Generative AI is now emerging as a powerful lever to transform and modernize businesses, promising significant improvements in services, process optimization, and operational efficiency across all sectors. That’s why, in 2024, Orange Business launched “Live Intelligence”, a turnkey generative AI solution along with associated services designed to help you harness the potential of this technology — with added confidence.

Thanks to its high flexibility, generative AI offers an innovative alternative to traditional tools and holds considerable potential to deeply transform internal processes and customer experience. For example, it can automate repetitive tasks, streamline request management, and support decision-making. This adaptability to various use cases explains its rapid adoption. Generative AI appears as an innovative solution that companies can adopt to optimize operations and strengthen competitiveness — all while continuously innovating and managing costs. However, deploying it requires an ethical framework and appropriate governance to ensure effectiveness, security, and acceptance.

Let’s consider a leading insurance group in France where Live Intelligence was deployed to assist advisors. The solution leverages the company's document repositories and analyzes reference documents to provide agents with reliable, precise answers in a very short time. As a result, advisors become more efficient and can deliver faster, higher-quality service to clients.

For another client, it’s the HR department that benefits from Live Intelligence. Thanks to its powerful document analysis capabilities, nearly 90% of questions are answered automatically. This helps relieve employees from repetitive, time-consuming tasks, allowing them to focus on higher-value missions.

Beyond these examples, generative AI also excels at producing reports, summaries, or dashboards from internal data, providing decision-makers with valuable insights to guide their strategies.

The advantages of this technology are undeniable: generative AI marks a decisive turning point for businesses. The challenge? To adopt it now, with proper governance, to meet today’s challenges and prepare for the future.

To succeed with an AI project, it’s essential to start with a phase of team awareness and training, establishing a clear framework for its use. Next, an ideation stage allows for co-creating concrete use cases aligned with the company’s priorities, ensuring rapid adoption.

It’s also crucial to address data management issues: access, quality, sovereignty, and security, depending on the intended use. Which data should be used to improve answer accuracy? Where is this data stored, and how can we ensure it remains protected?

At Orange Business, we have chosen secure hosting within our data centers in France, operated exclusively by our experts. This guarantees companies full control over their data, used only within the defined framework.

We also collaborate with a network of partners, including LightOn and Mistral, based in France, selecting solutions that comply with Orange’s AI ethical charter. This commitment ensures a responsible and transparent approach — essential for building trust around these technologies. Through our international partners, we also provide access to major market models to meet specific needs, with simple, transparent pricing.

To learn more, visit Live Intelligence at orange-business.com and see a demonstration at the BigData&AI Paris exhibition on October 1-2, 2025, at the Orange Business stand (E26).

https://www.orange-business.com/be-en/solutions/collaboration-remote-working/live-intelligence

Generative AI offers powerful tools for companies to accelerate their digital transformation. When properly managed, it presents a major opportunity to modernize processes, enhance customer experience, and improve overall performance.