1Main Auditorium

• Big Data Trends and Strategy

• Welcome

  9:00 am - 9:10 am
  
  
  • 

    Enguérand RENAULT Chief Editor Media & Technology LE FIGARO

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• Keynotes

  9:00 am - 9:05 am
  
  
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• The geostrategic dimension of Data

  9:10 am - 9:40 am
  Opening Keynote
  
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• A decade of Big Data: review of its adoption by firms

  9:40 am - 10:00 am
  
  Exclusive release of the BCG study on the data maturity of 600 companies around the world
  • 

    Elias BALTASSIS Director Europe, Data & Analytics THE BOSTON CONSULTING GROUP

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• Achieving data openness without compromising on security: the challenge embraced by the French Ministry of Armed Forces

  10:20 am - 10:40 am
  Interview
  • How the Ministry has changed its organisational culture and usage habits to encourage entities to share their data
  • Using use cases to define openness and data exploitation models
  • What added value can be generated by sharing and exploiting data and extracting its value?
  
  • 

    Vice-amiral D’escadre Arnaud COUSTILLIÈRE General Manager, DGNUM MINISTRY OF ARMED FORCES

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• Break

  10:40 am - 11:10 am
  Visit & networking
  
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• Profiling, fake news, algorithm reliability... what kind of ethics and controls for Big Data and AI algorithms?

  11:10 am - 11:50 am
  Round table
  • How the role women play in technological innovation can be strengthened and why it is so crucial
  • How to ensure that Big Data usage does not deepen inequalities and heighten discrimination
  • Key pointers on how to start thinking about responsibility within the firm
  - Restoring citizens’ trust: an obligation for firms and institutions
  
  • 

    Caroline LAIR Account Executive, SNIPS, Co-Founder WOMEN IN AI

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    Christine BALAGUÉ Professor, Chair Holder Social Networks and IoT INSTITUT MINES-TÉLÉCOM BUSINESS SCHOOL

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    Dr. Cécile WENDLING Member of the High Level Expert Group on AI, EUROPEAN COMMISSION - Group Head of Foresight AXA

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• IA and the end of solidarity: the need for an Ethic by Design approach

  11:50 am - 12:10 pm
  Keynote
  
  • 

    Éric SALOBIR President OPTIC

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• Quantum computing and Big Data: the next data analysis revolution?

  12:10 pm - 12:30 pm
  Keynote
  
  • 

    Damien ROUX Customer engineer GOOGLE CLOUD

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• Lunch

  12:30 pm - 2:00 pm
  
  
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• Marketing & BtoC Case Study Track

  1:50 pm - 2:00 pm
  
  
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• 1Main Auditorium
• Marketing & BtoC Case Study Track

• Data-Centric approach: how Covea leverages all the data its information systems generate by combining it in a single datahub

  2:00 pm - 2:20 pm
  
  • Centralising and pivoting the data generated by the legacy systems of the three group brands (MAAF, MMA and GMF) to facilitate the convergence and transformation of Covéa’s IS.
  • How the datahub makes data readily available to the business lines and improves customer insight: customer segmentation, highlighting risk profiles
  • Next steps: introduction of new usages, both in-house (creation of a new CRM) and externally (fraud detection)
  
  
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    Mathieu BONELLI Head of Big Data And Datahub Solutions COVEA

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• Zalando: fashion in the age of Big Data and Machine Learning

  2:20 pm - 2:40 pm
  
  • How do Machine learning and Data Analytics drive a relevant user experience
  • How does a multi-cloud Data Infrastructure enable world-class operations at Zalando?
  • Optimizing operations: how data driven predictive analytics enable the customer to get what they want when they want
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    Kshitij KUMAR VP Data Infrastructure ZALANDO

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• McDonald’s: how data science and Big Data have enabled McDonald’s to make the shift from a product-centric strategy to a more customer-centric one

  2:40 pm - 3:00 pm
  
  Big Data environment, exploiting transactional data, transforming analytics frameworks... how can raw data be turned into insight?
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    Romain GIRARD Business Insights Director MC DONALD'S FRANCE

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• Maisons du monde optimises its omnichannel marketing approach thanks to the visual analysis of Big Data

  3:00 pm - 3:20 pm
  
  • Marketing attribution, enhancing merchandising insight, leveraging customer feedback...: what data-driven strategy has Maisons du Monde adopted with a view to improving the customer experience?
  • How can rolling-out cloud-based scalable technology help bolster new analytics applications?
  • Next steps: leveraging improved customer insight and Big Data to enhance the procurement system
  • Review of the Maisons du Monde data pole’s organisation
  
  
  • 

    Karim LOUEDEC Chief Data Officer MAISONS DU MONDE

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• Break

  3:20 pm - 4:00 pm
  Visit & networking
  
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• How does Renault use Big Data to measure the true return on its marketing campaigns in a B2B2C context?

  4:00 pm - 4:20 pm
  
  • Measuring the daily contribution digital marketing makes to the Renault Group’s sales by tackling the following challenges: managing complex and heterogeneous data generated by over 25 countries
  • Developing an attribution algorithm that isolates the true impact of each marketing campaign
  • Review of the business learnings and how the tool has impacted the Renault Group’s digital practices
  
  • 

    Laurent CROCHET Product Owner RENAULT

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    Pierre MARCENAC Data engineer SICARA

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• How Clarins uses sentiment analysis and machine learning to leverage customer feedback

  4:20 pm - 4:40 pm
  
  • How customer sentiments/comments are analysed to monitor post-purchase customer relations and help fine-tune product analysis
  • Review of the introduction of a one-stop shop to centralise and analyse customer sentiments from a wide range of sources: internet comments, surveys, in-store customer interaction
  • Organisational aspect: Making the data available to frontline employees (R&D team, customer service team, sales team)
  
  • 

    Pierre ANDRIEUX Responsable Data Science CLARINS

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• Product recommendation, promotion optimisation... how Cdiscount boosts its performance by personalising the online customer experience

  4:40 pm - 5:00 pm
  
  •How Cdiscount has tailored its service to the behaviour of its 20 million monthly visitors by using the data available to develop increasingly relevant product recommendations
  • Algorithms and artificial intelligence, how Big Data usage fosters personalisation of the online customer journey, boosting the performance of promotions
  • A human-centric approach to data usage: review of the multi-skilled “feature team” organisation adopted by Cdiscount to foster agility and innovation
  
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    Simon BERTHET BONDET Responsable Moteur de Recherche et Merchandising CDISCOUNT

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• How implementing a user-centric platform has offered l’Occitane a better understanding of its customers’ buying habits

  5:00 pm - 5:20 pm
  
  • How l’Occitane has taken its traditional decision support tool to the next level by creating a cloud-based datahub
  • Multichannel and client-first management: increased acquisition ROI for CRM campaigns, ROPO effect monitoring, predictive analytics and customer segmentation.
  
  
  • 

    Gabriel GORGE BI and Analytics Manager L'OCCITANE

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    Laurent LETOURMY CEO YSANCE

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• How Eram incorporates internauts’ emotional data at the heart of its e-commerce strategy

  5:20 pm - 5:40 pm
  
  Analysing millions of images, coupling images with transactional data: how AI and neurosciences are helping Eram better understand what motivates its customers and optimise the online customer journey on its website.
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    François FEIJOO CEO ERAM

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    Xavier FISCHER Chief Product officer DATAKALAB

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